The Essential SEO Terms That You Should Know
If you are the beginner of the website developers and dreaming on having a website with the complete seo online marketing that may improve your website’s visibility and credibility, you should first understand all the common SEO terms that will be applied in the usage of
Here are the essential seo terms that you should know:
1. Anchor text
Anchor text, or hyperlinked text, can help you increase your ranking. It is okay to optimize this internally, just don’t do it excessively. Optimization of press releases and articles that will be distributed at bigger scales can be regarded as a link scheme. The best practice? Keep your anchor text natural in any material.
2. Title tag
Page title, or title tag, represents the webpage’s title. It helps internet users and search engines determine what webpages are about. Title tags should be relevant and unique.
There are 2 kinds of links in SEO—external and internal.
Internal links can be found in between webpages. External links, on the other hand, are links going and coming from your webpages. These link structures are crucial, although those links coming from your website are perceived more as authority signals.
You should have an organized link structure so both search engines and users can conveniently find your webpages.
This is known as Google’s Authorship Markup. It can help increase your CTR, and put a good face behind your business and brand. Rel=”author” is an efficient tool for authors that creating awesome online content.
5. Canonical URL
Use canonical URLs if you have tons of duplicate content. This can be useful if you are selling products that come in different colors, and you need to allot a special page for each of them.
Search engines wouldn’t know which pages to index, since they have the same content. In these cases, use canonical links to specify which ones should take precedence.
6. Meta description
Meta descriptions are used to describe every webpage. They don’t impact search engines directly, but they can help improve CTRs. Just like title tags, meta descriptions must be relevant and unique.
7. 301 Redirect
When internet users look for a specific URL that no longer exists, they will get a 404 error. To avoid confusing them, and to pass on ranking authority from retired webpages, it is more efficient to utilize a 301 redirect. This will redirect search engines and users to an active webpage.
Search engine results pages, or SEPRs, is what is returned to users after typing in search queries.
A keywords are set of words that represent a product, service or brand. These are crucial elements helping search engines and users to determine what webpages are about.
Make sure to use relevant keywords in your headlines, title tags, and all throughout your web content. By doing so, you can help search engines understand what your webpages are all about. Just don’t overuse keywords. This can hurt your search rankings.
This is the search engines’ process of storing and collecting data across the internet. When search engines look for new webpages, they index it. This means they add it to their database.