7 User Engagement Metrics That Influence SEO

Do you want your website to gain more traffic? Then, you should focus on implementing a good SEO strategy by strengthen up your online marketing services. Great SEO means making good modifications for the bots, though your visitors should also figure this out. Below are user engagement metrics that can impact your website’s rankings.

  1. For local websites: Clicks-To-Call Metrics and Driving Directors

These measurements are involved with how people interact with Google’s local listings. Remember that Google always focuses on factors such as click-through rates, clicks-to-call metrics, driving directions and dwell rate.  CTRs and dwell rates occur in the SERPs, so we are interested to gaining more clicks-to-call metrics and driving directions. Both of these are mobile based.

  1. They leave comments at the comments section.

This metric can only be utilized in blog posts. Of course, you would want to encourage more people to comment on your posts. If you want more engagement, you would never turn off the comments section.

  1. They share social media posts.

It’s a fact that social signals can improve search results. If your visitors would share your webpages on Facebook, then that can positively impact your rankings. Social media sharing is not as important as links, but they can really help boost your online presence.

  1. They subscribe to your RSS feed.

Feedburner is also owned by Google, so obviously, they would also value this specific metric. Again, this one is not as influential and powerful as inbound links or on-page search engine optimization. However, it can still give your web ranking a nudge.

  1. Long Clicks or Dwell Time

Basically, dwell time is a measurement of how long a person stays on a website’s pages. The longer the dwell time, the better the webpages will perform in the SERPs. Ensure that your website is focused on what people can expect to get or learn from it.

  1. Click-Through Rate

If you’re familiar with email marketing, then surely, you would know the essence of this term. However, for SEO, CTR pertains to how other individuals click through pages from SERPs.

  1. Website return visits.

According to Backlinko’s Brian Dean, Google considers return visitors as part of its algorithm. If you are not sure how much of your audience are going back, then you can find out using Google Analytics.