1. Brand Awareness
The primary goal of every Facebook campaign is to bring your target customers at the very top of the sales funnel, and get immediate sales. Your target customers must be broad, and composed of those characteristics that all of them may possess.
Tip: 8% to 10% of lookalike target audiences depending on current/previous customers would work well in brand awareness campaigns.
You have two options for generating more traffic–to your website or B2B Facebook marketing page. Your website is, of course, the more useful option. If you are having a hard time deciding on this matter, there are a lot of social media advertising companies in Malaysia that can help you.
You will start to narrow down your target market in this campaign. Focus on those individuals who match the following:
- specific industry profiles
- specific product and service offerings
- target audience demographics
3. Lead Generation
A B2B lead generation ad is the way to go if you want to make the most out of your money. This kind of ad allows you to collect the details of your prospects on the Facebook platform, therefore bypassing your website, a potential stumbling block.
4. Conversion Campaigns
Conversion campaigns are similar to sales pitches. Thus, they are typically expensive. Never send your prospects to your homepage. Send them to a landing page instead.