1. YouTube provides “human touch.”
In order to provide the best hosting service, you need to connect more with your target market. When you teach people to do something through videos, you are also introducing them to your company’s team members.
2. YouTube offers instant customer feedback.
Just like in Facebook, this video platform allows people to like posts. However, unlike Facebook, you can “dislike” videos that you don’t like. Put all of your products in your videos, and then take note of all the dislikes and likes. Through this, you will have an idea of what is popular, and what is not working.
3. YouTube has global accessibility.
Do you want to target an international market? The YouTube platform is available in most countries. Therefore, this is a company’s first step towards the fulfillment of its global aspirations.
4. YouTube directs people to the web content they want or need.
Google’s algorithms are good at identifying what kinds of online advertisements a person may click on. Chances are, in case there are details on your channel that a specific group wants or needs, they would be redirected by YouTube.
5. YouTube provides brilliant advertising opportunities.
When people watch a video that is of great interest to them, then they can just click a link, and visit the company website that produced that video. Keep in mind that advertising opportunities in YouTube are inexpensive, so make use to leverage on it well.